Wednesday, 3 March 2010

Complete 'Number 2'

Music Industry Rule No. 2: You must obey all music industry rules.

Music Differently Idea No. 2: You Can Go Your Own Way.

I may not advise someone who has just signed a record deal to cross their label; but if you’re still un-signed, you get to make up the rules.

The truth is that the music industry as we know it – a corporation owned and run by a bunch of left-brained accountants, following a specific formula, working towards a strict bottom line – has only existed for about 50 years, after radio and television helped turn individuals into consumers, and MTV helped create ‘super stars’.

Music existed long before the invention of the corporation; and more recent inventions like facebook, myspace and itunes might ensure that music continues to exist long after the demise of the modern music industry.

So, be creative, without the fears and pressures imposed upon you by the music industry at every turn. Do music differently.

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